5 Hidden Gems in Japan you have probably never heard Of
When you think of Japan, Tokyo, Kyoto or Osaka probably come to mind first. But Japan has so much more to offer, including smaller cities full of charm, history, and authenticity. If you’re planning a trip and looking for unique experiences away from the crowds, here are 5 hidden gems in Japan you shouldn’t miss.
1. Kurashiki (Okayama) – Japan’s Little Venice
Kurashiki is a picturesque town known for its Bikan Historical Quarter, where white-walled merchant warehouses line quiet canals. You can enjoy boat rides, visit the Ohara Museum of Art, and stroll through beautifully preserved Edo-period streets that take you back in time.
2. Kanazawa (Ishikawa) – A Refined Alternative to Kyoto
Often overlooked in favor of Kyoto, Kanazawa offers equally rich culture with fewer tourists. Visit the stunning Kenroku-en Garden, one of Japan’s top three, explore the samurai district of Nagamachi, or enjoy tea in the geisha district of Higashi Chaya. It’s Kyoto without the crowds.
3. Beppu (Oita) – The City of Steam
Located in Kyushu, Beppu is one of Japan’s most famous hot spring towns. Beyond traditional baths, the Jigoku Meguri (“Hell Tour”) lets you witness colorful, bubbling hot springs that are more spectacle than spa. A must-visit for relaxation and something truly unique.
4. Hagi (Yamaguchi) – A Samurai Time Capsule
Hagi feels frozen in time. This coastal town is packed with samurai-era streets, clay walls, old merchant houses, and castle ruins. It’s also famous for Hagi-yaki pottery, a traditional ceramic style used in tea ceremonies. Perfect for culture lovers and slow travelers.
5. Tottori (Tottori) – Japan’s Unexpected Desert
Yes, Japan has sand dunes, and they’re in Tottori! These stunning dunes stretch along the coast, creating a surreal desert-like landscape. Try sandboarding, ride a camel, or simply take in the view. It’s a side of Japan few people expect.
Experience Japan differently
Japan is so much more than Tokyo and Kyoto. By exploring lesser-known towns, you’ll discover a deeper, more personal side of the country, one that most tourists never see. These five hidden gems are just the beginning.
👉 Want even more secret spots?
I’ve created a beautifully illustrated ebook called “My Unique Japan – Hidden Gems”, where I share my favorite off-the-radar destinations, often unknown to tourists. Inside, you’ll find:
- ✨ Local-approved unique places
- 🗺️ A ready-to-follow 10-day itinerary
- 🗣️ Japanese travel phrases with audio
- 💡 Practical tips and useful travel links
- 📍 An interactive map to plan your perfect trip
